We receive many compliments about our branding of BearWise and design quality of the website and brochures. We put a lot of thought into the program and wanted quality pieces that would demonstrate the attention to detail that we give to our landscaping clients. However, we cannot take full credit for this work. Our agents have a great understanding of insurance, but their graphic design skills are less than exceptional. We worked with a company out of Atlanta named Matchstic to create the BearWise logo and all of our materials.

Matchstic is a premier design company that does work on many large projects and for a variety of businesses. We were very pleased with the service and exceptional work they provided and we highly recommend them. Here is an overview of the work they did for BearWise Landscapers. Matchstic specializes in creating brand identities that will standout and they allow your business to have a consistent image that differentiates the products and services you offer from those of your competitors. Here is a quote from the Matchstic website:

“Branding is all about mindset. It’s what people think, feel, and say about you. It’s why they will or won’t do business with you. So we always begin by thinking strategically and looking for ways to define your brand in an honest, fresh, and engaging way. Once we define what makes your brand standout, we begin the process of creating a visual identity that effectively communicates who you are to the rest of the world.”

What does the name and identity of your landscaping business say to prospective clients? It is very important that the identity and reputation of your landscaping business is reflective of the quality services that you offer.

The same thing is true for BearWise Landscapers. We created a brand that would reflect the quality insurance service our agents provide to landscapers. We did not want a flashy logo and brochures that gave false promises to prospective clients. Our focus is and will always be on the service we provide and we created a brand identity that would reflect our specialization and attention to detail. At BearWise Landscapers, we look forward to the opportunity of having a positive impact on your landscaping business and also look forward to earning your trust as a client.

The Agent Articles section of BearWiseLandscapers.com allows our insurance agents to provide practical information for landscapers. These agents can also obtain quotes and establish a custom insurance program for your landscaping business through our access to a variety of insurance carriers. This agent article is filed under BearWise, and you can follow comments to it through the RSS 2.0 feed. Feel free to leave your own response below: