The Goal of BearWise

September 19th, 2008
by Drew Roberts, CPCU, ARM

BearWise Landscapers is a division of Black Bear Insurance Agency. We are very excited to launch this new insurance service for landscapers. In this agent article, I would like to briefly explain why BearWise Landscapers was created and the goal we have for this service.

As an independent insurance agency, Black Bear has the ability to provide insurance quotes to businesses from a number of different insurance carriers. Insurance agents typically provide insurance to all types of businesses and their primary sales method is through referrals and relationships they develop. While this has been successful, we feel it restricts the agent from becoming an expert in a certain group of clients that have similar characteristics. We feel that if the insurance agent picked an industry of businesses and specialized in providing insurance services to those businesses, then there would be potential to provide many value-added services.

With this thought process, our agency created the BearWise brand to identify our divisions of insurance agents that specialize in the insurance products needed by businesses in a select industry. As a business owner, we wanted to communicate to you that BearWise agents are different than your typical insurance agent and that these agents are specialists in their particular industry. With BearWise Landscapers, Chris Oakley (and the other agents that will be added to this division of our agency) only works with businesses that maintain lawns and gardens, install landscapes, trim trees, and any combination of these operations.

The goal of BearWise is to not only have insurance agents that specialize in providing insurance products to businesses within a select industry, but also to continually add valuable services to these businesses. In other words, our goal is to continually look for ways to assist landscapers with their insurance related business decisions. The primary way we decided to reach this goal is through freely providing loads of insurance related information to landscapers on our website and through our agents. Over time we look to provide more value-added services and as these additional services are made available to clients of BearWise Landscapers, they will be listed on the services section of the website. Feel free to contact us if you have ideas of helpful insurance related services we can provide to your landscaping business.

We look forward to providing quality insurance products and services to landscaping businesses for many years to come. We appreciate you taking the time to visit our website and we hope you find it to be a helpful tool to understanding the insurance needs of your business. Feel free to contact Chris Oakley with any questions you may have. Also, keep in mind that if you enjoy the services of BearWise Landscapers, the greatest compliment you can give is to refer another landscaping business to look over our website. Thank you.

2 Responses to “The Goal of BearWise”

  1. Chris Oakley Says:

    THANKS DREW!

  2. Articles » The BearWise Identity Says:

    [...] receive many compliments about our branding of BearWise and design quality of the website and brochures. We put a lot of thought into the program and [...]

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