A couple of days ago, I read an article by Seth Godin. Seth is a writer that publishes books on ‘permission marketing’ and other marketing strategies. Seth was founder and CEO of Yoyodyne, the industry’s leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin worked as VP Direct Marketing at Yahoo before leaving to become a full time speaker, writer and blogger. He holds an MBA from Stanford, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week. I enjoy reading his blog which has great insights to marketing.

In the article I read recently, Seth discussed creating services that people either ‘love’ or find ‘annoying’. He says that your business should strive to create a service that people love to talk about and promote. He also talks about services that people find annoying and how they could strive to be less annoying. It is an interesting article and could apply to your landscaping business through developing mindset to find ways in which you could improve your service to gain market share. Read the article here.

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