The Value of Using Insurance Agents
November 13th, 2009by Drew Roberts, CPCU, ARM
At BearWise Landscapers, our goal is to provide practical and in-depth insurance information to landscaping businesses. We believe that by providing services above and beyond the typical insurance agency, that we will earn the trust of landscapers and will establish our insurance program as the expert in the landscaping industry. We believe this approach is the best way to conduct business.
This approach has received the attention of other insurance agencies and we were mentioned in this November article by Insurance News & Views, a weekly publication delivered to independent insurance agencies by the Independent Insurance Agents and Brokers Association. The article, written by Veronica DeVore, described how even though more “personal lines insurance customers [are turning] to the Internet for their insurance needs, small business owners clearly prefer working directly with an agent to purchase workers’ compensation coverage.” Here is a quote that mentions our service of providing information to your landscaping business over this website and specific workers’ compensation information on another website:
While this personal touch is clearly valued among commercial insureds, EMPLOYERS has identified a gradual shift in how customers plan to service and perhaps even purchase policies in the future. The survey reports that the Internet’s role in workers’ compensation purchases will increase from 11% to 17% in the next 12 months, and many respondents plan to go online for information and quotes at their next renewal.
“Agents have to earn their role (as an advisor) by delivering more and more value,” says Welch. “They can do so with Internet sites of their own to help the insured obtain information.”
One agency has done just that by creating a separate Web site only for workers’ compensation needs. Drew Roberts, an account executive at Black Bear Insurance Agency in Longwood, Fla., says that while agents are still at the heart of selling workers’ compensation coverage at his agency, the Web site simplifies the process by answering customer questions in detail and by allowing quotes to be submitted electronically. Roberts adds that busy small business owners like to be able to read about coverage and complete quote forms “at midnight” if they want to, and he and his fellow agents like the time they save by directing customers to the Web site when questions arise. The agency plans to add a blog section to address even more customer concerns in an online format.
“It’s a way for us to provide general information and an introduction (to workers’ compensation coverage),” Roberts says. “We don’t have to answer questions multiple times and we can answer them more thoroughly by using the Web site.”
Our hope is that you continue to find this website informative and practical for your business insurance needs. If you have any insurance related issues for your landscaping business that are not addressed on this website, please contact me with them. I look forward to continually providing a quality insurance service to the landscape industry and appreciate the opportunity that you give us to do that.
Thank you!


February 2nd, 2010 at 1:05 pm
[...] As mentioned in this previous article, BearWise Landscapers is gaining recognition for providing specialized insurance information and services to the landscaping industry. At BearWise Landscapers, our goal is [...]